Shopify Stores
Performance Marketing
Bespoke Software
Shopify Stores
Performance Marketing
Bespoke Software
Performance Max managed properly.
What We Do
Automation needs strategy, not blind trust
Product feed review, conversion tracking, asset groups, audience signals and campaign architecture built around the way your catalogue actually sells.
Brand exclusions, search term insight, negative placements where possible and structure that separates genuine growth from traffic you would have won anyway.
Asset groups, images, copy and product segmentation reviewed continuously so PMax has enough quality input to make useful automated decisions.
3
Core inputs we tighten first: feed, creative assets and conversion data.90 days
A practical window for judging whether PMax is creating incremental growth.0
Blind reliance on automation without checking brand, feed and query behaviour.100 %
Reporting grounded in revenue quality, not just platform-reported conversions.
Automation works best
when the inputs
are clean.
Whatever we throw at them, at Prosper they always deliver. On time, on budget and above expectations every time.
- Joseph Sharpe MD at Pendleton
Performance Max is not a replacement for strategy. The campaign learns from the data, feed, assets and constraints you give it. Prosper makes sure those inputs are strong enough for automation to help rather than hide wasted spend.
Performance Max management for Shopify and ecommerce brands across the UK.
FAQ
How to use PMax without losing control.
Performance Max is Google's automated campaign type that can serve across Search, Shopping, Display, YouTube, Gmail and Discover from one campaign.
Not automatically. PMax can scale, but Standard Shopping can provide more control. The right setup depends on catalogue size, data quality, budget and how much visibility the account needs.
Weak feeds, poor creative assets, messy conversion tracking, brand traffic being counted as growth and a lack of structure can all make PMax look better than it is.
Yes, especially when Shopify product data, Merchant Center and conversion tracking are clean. The campaign is only as strong as those inputs.
Yes. We review feed quality, asset groups, conversion tracking, search/category behaviour, brand reliance and whether the campaign is actually incremental.
3
Inputs tightened first: feed, assets, tracking
90 days
Initial measurement window
0
Blind trust in automation
We'll review your feed, assets, tracking and structure so you can see whether Performance Max is scaling growth or masking waste.
